The past fortnight has been a flurry of sporting activity and here at Halfords we’ve been watching it all unfold with bated breath. All that effort, the training, the discipline – it all comes down to a few minutes on a single day. And our guys and girls didn’t disappoint! Team GB finished second in the medals table with an impressive 67 medals, 27 of them gold! And amongst all of those fantastic athletes were a few of our own ambassadors; our very own Halfords Heroes.

Bradley Wiggins, Laura Trott and the Brownlee Brothers, amongst others, proved to the world that Great Britain and Northern Ireland rule the roost when it comes to cycling. In this post we’re taking a look at our Halfords Champions, both past and present.

Bradley Wiggins

Wiggo head shot

Bradley Wiggins is an athlete that needs no introduction. Sir Wiggo is now Team GB’s most successful Olympian having racked up a huge 8 medals. This summer’s games saw him take home his fifth gold in the Team Pursuit.

Bradley is one of the few cyclists that has successfully switched to road racing after starting off on the track. Alongside his Olympic medals, Wiggins can also count a Tour de France win as well and holding the track hour record amongst his successes.

After picking up his fifth gold medal this summer, he announced he will be retiring at the end of the year and is planning to focus on running Team Wiggins, including setting up a women’s team.

Earlier this year we announced that Brad had teamed up with us to help create a range of kids’ bikes. The aim of this fantastic range is to inspire up and coming cyclists to get out there – whether they have dreams of repeating Bradley’s success or just want to enjoy the freedom that goes hand-in-hand with cycling.

Laura Trott


Laura has four Olympic gold medals to her name, and she’s just twenty four years old. Now that’s an achievement! She won both the Omnium and Team Pursuit at the 2012 and 2016 games, making her the most successful female British Olympian to date.

Born prematurely with a collapsed lung and later diagnosed with asthma, Laura took up sport on her doctors’ recommendations and hasn’t looked back since. When she’s not cycling, she can be found Instagramming pictures of her dogs, her nails, and her latest pair of jazzy leggings.

She’s soon set to marry her Team GB teammate, Jason Kenny, and will become one half of a serious cycling power couple.

Laura also teamed up with us this year, creating a range of performance bikes for women who are looking for a bike that fuses both performance and style. The Trott range of bikes have been made specifically with women’s bodies and needs in mind, enabling you to smash your goals – and then set new ones.

Chris Boardman


Chris Boardman needs little introduction. First coming to prominence in the 1992 Olympics, Chris brought home Great Britain’s first gold medal for cycling since 1920. It’s fair to say our 2016 cycling medals haul is largely down to what Chris has done for the sport.

Nicknamed ‘The Professor’ thanks to his precise approach to training, Chris can count three TDF wins and three world records alongside his two Olympic medals, making him a legend in the cycling world.

After retiring from cycling, in 2007 Chris co-founded Boardman bikes, one of the most respected and well-known British bike brands out there – a brand we’re incredibly proud to count amongst our lineup.

Brownlee Brothers

Another power pair, brothers Alistair and Jonathan Brownlee have recently been dominating the triathalon, resulting in a spectacular 1-2 finish at this summer’s games; Alistair took gold, whilst Jonny was hot on his heels and claimed silver. Alistair also took gold in 2012, making him the only athlete to hold two golds in the event.

Competing on their Boardman Elite bikes, they became the first British brothers ever to win gold and silver in the same event. The triathalon is a famously punishing race, involving a 1.5km swim, a 40km bike ride, followed by a 10km run – it’s not for the faint hearted. Just one short year ago this achievement looked ever more distant, as Alistair underwent ankle surgery and Jonny was on crutches thanks to a stress fracture.

Let’s hope that their road to Tokyo is a bit smoother!

Victoria Pendleton

final (12 of 16)

Having retired from cycling after London 2012 where she won both gold and silver, Victoria is still one of Britain’s most successful female athletes with nine world titles and three Olympic medals under her belt.

Not one to rest on her laurels, in 2016 she competed in Cheltenham’s Foxhunter Chase and finished in an impressive fifth place.

In 2012 Victoria paired up with us to create a range of classic women’s bikes, focusing on style, comfort, and cycling for the pleasure of it. The range is continually being updated with new colours to keep it bang on trend.

Sarah Storey

Sarah Storey by Bill, licensed under CC BY

Dame Sarah Storey’s career has been absolutely phenomenal, seeing her compete in swimming and cycling as both an able-bodied and disabled athlete.

Born with a partially formed left hand, Sarah started off her career as a Paralympic swimmer in 1992, winning a total of 16 medals over twelve years. After a series of ear infections kept her out of the pool in 2005, she turned to cycling to maintain her fitness and hasn’t looked back since.

As a cyclist, Sarah competes in both road and track events and will be heading to Rio in September to defend the gold medals she secured in 2012.

A career spanning over 20 years has resulted in an incredible 73 world records and 22 Paralympic medals in both swimming and cycling, making her Team GB’s most decorated female Paralympian ever.

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