This year has been a huge year for Boardman. A whole new range of bikes has been paired with an entirely new brand identity. What does it all mean? Who better to explain than Chris Boardman! Read on to find out about the new Boardman Performance range and how it came to be.
Onwards and upwards
“I’ve always been driven by my curiosity. This, combined with my passion for performance – being the best I can be – has always been at the heart of Boardman Bikes. Building bikes that let us make the most of ourselves has brought us to where we are now, and I couldn’t be more proud of the team.”
“Every member of the Boardman crew follows this passion, and together we’ve created a great range of bikes, accessories and clothing. But that’s not all – we’re all keen cyclists, riding together and loving what we do.”
Out in the real world
“That’s why we’ve decided to move the brand on for 2016. Our bikes aren’t just built to be high tech, with cutting-edge materials – although that is a part of it. Our bikes are designed to be the bikes that we want to ride. Whether that’s an all-out race machine, or a bike made to be versatile enough to handle the ride to work as well as a weekend epic, every bike we make is designed to be ridden out in the real world.”
“We’re all out riding the bikes we make every day, from sunrise to sunset, day or night, rain or shine. Now, this real world testing is a huge part of how we develop our new bikes. Whenever you ride a Boardman bike, you’re seeing the result of thousands of miles of testing. That’s why we can proudly say that we’re ‘out there with you’.”
The Boardman Performance range
“When it came to developing the performance range, it was just as important to make sure that we were creating bikes for the real world that let you perform at your best. We’ve been able to make the most of the latest component technology to give you every advantage. From disc brakes to give you consistent stopping power in all conditions to simplified 1x drivetrains for efficiency and reliability, we’ve provided the tools you need to get out and enjoy the ride.”
We’re delighted to introduce the new Boardman Performance range, exclusive to Halfords. To celebrate the new launch, we’re giving you and a friend the chance to ride together with Chris Boardman and put the new Performance range through its paces. That’s not all – we’ll also give you and your riding partner a Boardman Performance bike of your choice each!